REC PARTNERS·Independent measurement & advisory for sport sponsorship·Verified or estimated. Always.
For rights-holders

Know what every partner receives — and defend your pricing.

Teams, leagues, tournaments and events: REC measures what each partner actually receives across broadcast, social and hospitality, benchmarks your rate card against comparable properties, and brings in the partners and capital that fit.

01.The renewal problem

Partners renew on your report — or they walk.

Below the top tier there are no price benchmarks. You can’t prove delivery objectively, and you can’t tell whether your inventory is under-priced.

The problem

Pricing & renewing blind

  • No independent benchmark for your rate card
  • Delivery proven only by your own numbers
  • Open inventory sold on relationships, not value
What REC does

Evidence & origination

  • Per-partner seasonal delivery, verified or estimated
  • Rate card benchmarked vs 10–20 comparable properties
  • A ranked list of new partners and capital that fit
02.What you receive

From measurement to the next partner signed.

The full commercial lifecycle of your inventory. Four deliverables, scoped bespoke.

Deliverable 01

Annual renewal evidence pack

Per-partner seasonal audit — broadcast visibility, social reach, hospitality, brand weight — and the defensible paid-vs-delivered verdict you bring to renewal.

Renewal · rate-card defence · boardscope
Deliverable 02

Pricing & valuation intelligence

What your assets are worth against comparable properties: per-position, per-package, hospitality and equity-value pricing.

Rate-card review · negotiationscope
Deliverable 03

Partner origination

A ranked target list of new partners and investors by category fit and adjacent spend — plus the warm-introduction process.

Open inventory · churned partnersscope
Deliverable 04

Activation roadmap

The plan that converts a one-year deal into a multi-year relationship: content roadmap, hospitality calendar, joint assets.

First 12–24 months of a partnershipscope
Independent by design

When we audit your partner book, we are not also brokering the next deal on the same team. Origination is a separate mandate, in writing, with category exclusivity on both sides.

Engage

What is your inventory actually worth?

We’ll measure one partner’s delivery, benchmark one position, or originate one category — and show you the standard before you commit.

Open the conversation →