For athletes and their management: REC independently values the media and brand exposure you generate across broadcast and social, finds the brand partnerships that genuinely fit, and proves delivery to the sponsors you sign — so deals are priced on what you actually move.
Deals get negotiated on follower counts and gut feel. Brands increasingly want proof of value — and without it, you’re either underpaid or hard to renew.
Independent of any agent or brand on the other side of the table.
Independent valuation of the exposure you generate — broadcast, social and earned — labelled verified or estimated, benchmarked against peers.
The brand categories and partners whose audience and values genuinely overlap with yours — ranked, not random.
What comparable athletes command for comparable rights — so the number on the table is defensible on both sides.
Post-campaign measurement the sponsor uses internally — the single best reason a brand renews.
REC is the independent measurement and valuation layer — we work alongside your management, not in place of it. We price and prove; you and your team negotiate.
We’ll value one season of your exposure and shortlist the categories that fit — the evidence behind your next deal.
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