REC PARTNERS·Independent measurement & advisory for sport sponsorship·Verified or estimated. Always.
For agencies

The independent measurement layer your clients now demand.

Your clients want measurement, attribution and renewal evidence — and they want it independent of the team that sold the deal. REC is the data engine behind your pitch and your renewals: we measure and value; you keep the relationship.

01.The credibility problem

Self-measured numbers don’t convince a CFO.

When the agency that brokered the deal also reports on it, the client’s finance team discounts the result. You need an independent verdict you can put your name next to.

The problem

Measuring in-house

  • Clients distrust seller-side numbers
  • No competitor benchmarking at scale
  • Renewals defended on relationships, not data
What REC does

An independent engine

  • Third-party measurement you can show clients
  • Category & competitor benchmarking on demand
  • Renewal evidence packs that win the re-pitch
02.How we work with you

We power the proof. You keep the client.

REC does not broker against you. We are the independent evidence layer behind your work — scoped per engagement.

Deliverable 01

Independent measurement

Third-party media-value and exposure measurement on your clients’ partnerships — broadcast, social, earned — verified or estimated.

Reporting · attributionscope
Deliverable 02

Renewal evidence packs

The defensible paid-vs-delivered verdict your client’s board wants — under your brand or ours.

Renewal · re-pitchscope
Deliverable 03

Category & competitor benchmarking

How your client’s exposure compares to rivals and comparable properties — the argument that wins budget.

Strategy · planningscope
Deliverable 04

New-business proof

Independent valuation evidence to strengthen pitches and pricing — the data your competitors can’t bring.

Pitches · new businessscope
Complement, not compete

REC holds no athlete book, no property book, no media partnerships. We earn from the measurement, not the inventory — which is exactly why your client believes the number.

Engage

Bring the proof your competitors can’t.

Pilot the engine on one client partnership — an independent measurement your team can put in front of the board.

Open the conversation →