We measure what sponsorships actually deliver, advise brands on where to invest, and bring properties, teams and athletes the right sponsors — priced on evidence and brokered independently. Never for whoever is selling the deal.
What every sponsorship, campaign and ambassador deal actually delivers — verified or estimated.
Where a brand should invest, what an asset is worth, whether to renew, reprice or walk.
We originate and broker the deal — the right sponsors for properties, teams and athletes.
Detect exposure, reconcile against the contract that priced it, value it against comparables, advise on the decision that follows.
Detection across broadcast, social, on-site and earned media, reconciled against contract. Every figure labelled verified or estimated. Methodology: impressions × CPM, quality-weighted — no proprietary magic, no AVE.
When the measurement closes on a commercial call, REC advises and brokers it — we renew with the evidence in the room, price unsold inventory, and bring in the right sponsors for properties, teams and athletes. Paid by the engagement, never the inventory.
For investors acquiring sponsorship-dependent assets and rights-holders pursuing capital: diligence, capital introduction and transaction advisory — underwritten by the same measurement.
REC runs broadcast computer-vision detection, social and earned-media valuation and competitor benchmarking in-house — resolving to a per-partner value verdict a board can defend and a property can renew on.
The methodology is shared. What we deliver is built around what you are actually asking.
Where should our sport budget go — and did it work? Independent answers, both.
Know what every partner receives, defend your pricing, bring in the next one.
Prove your sponsors’ value so they renew — and win the next sponsor at the right price.
Price your value on evidence, not follower count — and prove delivery to the brands you sign.
The independent measurement layer your clients now demand — powering your pitch, not competing with it.
A single, transparent pipeline runs every engagement. Nothing proprietary stands between the evidence and the recommendation.
Exposure captured across broadcast, social, on-site and earned media — every appearance of the contracted inventory.
Delivery matched to the contract that priced it, line by line, labelled verified or estimated.
Value set against comparables — impressions × CPM, applied without proprietary magic.
A specific call — renew, reprice, renegotiate or transact — with the evidence behind it.
Black-box tools hand you one number and ask for trust. We don’t. Measured directly, a figure is verified. Modelled, it is estimated — with the model disclosed. That line is what makes our work defensible to a committee, a brand team and a board alike.
Tell us the question — a renewal, a valuation, an open diligence file, an unsold inventory line — and we can usually tell you within twenty minutes whether REC is the right firm for it.
Open the conversation →