We don’t outsource the measurement. REC runs broadcast computer-vision detection, social and earned-media valuation and competitor benchmarking in-house — resolving to a per-partner value verdict, with every figure labelled verified or estimated.
From the broadcast frame to the renewal recommendation.
Computer vision identifies every sponsor logo, car, kit and driver on the broadcast — on-screen exposure per second, per asset, translated to media value frame by frame.
The value of every post, story and mention that featured the brand, by platform — owned, talent and earned, with quality weighting.
How much screen and feed a sponsor captured versus competitors — the renewal argument made objective.
One forwardable document per partner: value, quality score, sample frames, pacing against goal — no dashboard to learn.
Measured directly, a figure is verified. Modelled, it is estimated — with the model disclosed. We price on the recognised standard, impressions × CPM, quality-weighted. We do not use AVE. No proprietary black box stands between the evidence and the number.
Clients log in to a private dashboard that pulls the season’s measurement together — per sponsor, per round, benchmarked, and exportable.
We’ll run a sample measurement — one race, one match, one campaign — and show you the verdict it produces.
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