Every brand is now expected to justify sponsorship like any other investment. REC tells you which partnership fits your audience — ranked by return, not by what an agency is selling — and measures, independently, what it delivered against your competitors.
Agencies, rights-holders and brokers are paid on the deal. None gives you an independent answer to the two questions that decide whether sponsorship is worth it.
Where should our sport budget go this year, and how do we prove it worked? Each scoped bespoke.
Independent scan of the partnerships most relevant to your strategy and audience, ranked by return (typically 15–30), with a recommended shortlist.
Comparable benchmarks, expected delivery, downside scenarios and recommended terms — the pack a marketing committee actually wants.
The first-year plan: hospitality, content rights, B2B and retail integration — the bridge from a logo to a P&L outcome.
Annual measurement of what the position delivered — per-asset visibility, media value, brand exposure — not the rights-holder’s report.
Why independent data is now non-negotiable for a brand buying into sport.
We’ll tell you which sport partnership fits your audience, on what terms — and how we’d prove it. A one-page proposal follows the first call.
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